Being kind is as much an important statement as the design itself in today’s world of fashion-concious-eco brands.
Up and coming ethical brand Le Jaana’s designs are bold and unique. We love their latest summer accessories. But just as importantly, we love the kindness and business prospects for the Indian artisans this brand.
Over the years Le Jaana have worked with Indian artisans and have helped empower them from being mere freelance artisans to becoming small business owners. This has been a great stride in reducing the high poverty levels common in some of these rural Indian villages. Many of their artisans are now leaders within their trade.
The hundreds of women artisans making Le Jaana products have empowered themselves with their craft and as a result have been able to raise the living standards of their families, in addition to gaining economic independence.
The cotton body of their bags is handwoven on a loom then transformed into a gorgeous clutch bag using the best quality leather. Each bag has a detachable strap which can be worn cross body, over the shoulder or as an evening handheld clutch bag.